Toyota is playing the crisis very aggressively and I’m seriously hoping a lot of car manufacturers will follow in the next couple weeks/months when they see sales drop further due to the credit punch.
Here’s an excerpt from the Toyota Car Fans:
[Toyota is] giving away $2,000 to $4,000 dealer cash or customer rebates for units like Tundra pickup and 2008 Tundra. Hybrid cars will have dealer cash of $750 on its hood. For Corolla, the manufacturer is putting in $1,500 as cash rebate for customers for both its base and the LE trim levels. The rest of its trim levels will have $1,250. The trim levels of Camry will also have a customer cash of $1,000. Its dealer cash will be at $500.
Source:Toyota Turns to Cash Rebates to Perform