Young buyers might be drooling for Mustangs and Camaros while smaller cars from American carmakers are often considered second best to imported brands. Amid all the statistics, the Chevrolet Spark defies the trends. The minicar from Chevy is able to get a good chunk of buyers from its rivals.
Looking into buyer profiles, around 30% of Spark buyers are below 35 years old. While the parents of this generation were not fond of American minis, the Generation Y thinks otherwise.
The survey conducted by Chevrolet also shows that almost 54% of the sales of Spark are conquest sales. This just means that the consumers defected or opted for Chevrolet instead of another brand they used to patronize. About 20% of Spark buyers also used go for imported brands.
Women make up about half of the buyers of the Chevrolet Spark while about 25% of the buyers go for the exciting Salsa Red finish.
The small car naturally comes with a small gas tank but it is able to live up to its promises of 34mpg on a combined city and highway driving. The younger buyers might be looking into this fuel efficiency of the Spark as a convincing factor amid rising costs of fuel and car maintenance.
Aside from its fuel efficiency, the tag price is another important purchasing factor. Since its release, the Chevy Spark has been doing well and this trend will most likely go on.
More than 12,000 units have been delivered to U.S. households since summer of 2012. This number should jump up some more as the availability of the Chevy Spark spreads across the 50 states.